Natural skincare brand OM-SE ("to care for" in Swedish) was established by Stockholm-based couple Jenny and Jacob Huurinainen with the mission to create high-quality, plant-based skincare that actually works and to only use ingredients that make a difference for the skin. OM-SE offers a minimalist range of four flexible skincare products that creates ultimate skin results in 3 easy steps. Locally developed and produced in the north of Sweden with people and the planet in mind. All products are gender-neutral and multipurpose, designed to treat every type of skin. In the spirit of true transparency, the high-performance natural ingredients are listed clearly and confidently on each bottle.